Built
by
Farmers

 Share Your Stories   >

Farmers are more than customers. They’re our families, our neighbors, and they’re us. Case IH employees, dealers and their families farm millions of acres across North America. They put a part of that into everything we make. These are the stories of the farmers who build and use Case IH equipment.

Kendal & Carmen

Marketing Manager for AFS
Precision Farming Trainer

Read

FARM KIDS ARE BUILT DIFFERENT. THAT’s WHY THEY SHAPE OUR FUTURE.



Kendal
Marketing Manager for AFS



Carmen
Precision Farming Trainer




Growing up on-farm, we were an all Red family. It’s what led us to working at Case IH, dreaming about how we could make our dad’s combine even better.

KENDAL

I remember chatting his ear off, telling him how I was going to add a milk-and-cookie dispenser to his cab. Because that’s what dads need. My actual first precision farming experience came from helping Dad install a yield monitor on his combine, because my little hands fit in places that his didn’t.

CARMEN

We’re so fortunate that our parents have been on the forefront and very forward-thinking about farming, which is exactly why we ended up with the roles that we did.

KENDAL

Fast-forward years later, there was an opportunity to work at Case IH as a precision farming trainer. Of course, I jumped at the opportunity. And when I transitioned to my current role as a marketing manager for AFS, it left my old role open.

CARMEN

Which I then filled. Her job always interested me. I entered the agronomy field because I love helping other farmers get more, year after year. When you think of getting the most out of your farm, precision is the next step. So having that in-field experience with precision technology, knowing how to work it, feeling that urge to help other farmers — it’s why we ended up where we did.

KENDAL

When we say that “we’re built by farmers” and “we’re here for farmers,” it’s really about understanding what each individual farmer needs — not what we think they need or what somebody in an office thinks. It’s about connecting with those people who are in the fields every day. And because we’re farmers too, we know how much commitment farming takes.

CARMEN

It’s getting up every day and knowing you have a job to do. That you have people and animals that rely on you. That you have to get out of the bed every morning to do your jobs, and there are not enough hours in the day to get it all done. So, what do you do? You get up and do it again the next day.

KENDAL

Animals don’t feed themselves. Plants don’t jump in the grain bin on their own. Farmers have to take care of all that. There’s always this mentality of “If I don’t do it, it doesn’t get done.” That’s why, still to this day, it’s hard for us to slow down.

CARMEN

I don’t think there’s anything that replaces being a farm kid. To grow up with that ‘farmers feed-the-world’ perspective has shaped our whole lives.

Kendal
Marketing Manager for AFS
Carmen
Precision Farming Trainer




Growing up on-farm, we were an all Red family. It’s what led us to working at Case IH, dreaming about how we could make our dad’s combine even better.


KENDAL

I remember chatting his ear off, telling him how I was going to add a milk-and-cookie dispenser to his cab. Because that’s what dads need. My actual first precision farming experience came from helping Dad install a yield monitor on his combine, because my little hands fit in places that his didn’t.

CARMEN

We’re so fortunate that our parents have been on the forefront and very forward-thinking about farming, which is exactly why we ended up with the roles that we did.

KENDAL

Fast-forward years later, there was an opportunity to work at Case IH as a precision farming trainer. Of course, I jumped at the opportunity. And when I transitioned to my current role as a marketing manager for AFS, it left my old role open.

CARMEN

Which I then filled. Her job always interested me. I entered the agronomy field because I love helping other farmers get more, year after year. When you think of getting the most out of your farm, precision is the next step. So having that in-field experience with precision technology, knowing how to work it, feeling that urge to help other farmers — it’s why we ended up where we did.

KENDAL

When we say that “we’re built by farmers” and “we’re here for farmers,” it’s really about understanding what each individual farmer needs — not what we think they need or what somebody in an office thinks. It’s about connecting with those people who are in the fields every day. And because we’re farmers too, we know how much commitment farming takes.

CARMEN

It’s getting up every day and knowing you have a job to do. That you have people and animals that rely on you. That you have to get out of the bed every morning to do your jobs, and there are not enough hours in the day to get it all done. So, what do you do? You get up and do it again the next day.

KENDAL

Animals don’t feed themselves. Plants don’t jump in the grain bin on their own. Farmers have to take care of all that. There’s always this mentality of “If I don’t do it, it doesn’t get done.” That’s why, still to this day, it’s hard for us to slow down.

CARMEN

I don’t think there’s anything that replaces being a farm kid. To grow up with that ‘farmers feed-the-world’ perspective has shaped our whole lives.



Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Randy

Systems Engineer
Corn & Soybean Farmer

Read

My family owes a
98 year old debt.
 I’m proud to still
be paying it back.

  • RANDY
    Systems Engineer
    Corn & Soybean Farmer

My great-grandfather moved from Illinois to North Dakota in 1904 to start farming, but you won’t see a centennial marker on our farm today. In the 20s and 30s, times were tough, and farming was tougher. When the bank called the loan, like so many other farmers then, he couldn’t pay.

That would have been the end of our family’s farming story, if it weren’t for the hard work of my great-grandfather, and the help of his neighbors. With their support, he earned the farm back, and eventually passed it down to my grandfather.

My Grandfather came back from World War II and took over the farm. Times were good for a while; he met and married my grandmother and they had my father.  But farming life is a series of challenges, and when my father was 15, my grandfather died of cancer.

At the risk of repeating myself, that too would have been the end of our family’s farming story, if it weren’t for the hard work of my father, and the help of his neighbors. They rallied around my family and helped us plant our crops during my grandfather’s struggle with cancer and guided my father the first few years after my grandfather passed.

This year will be my father’s 50th crop. And he will remind us, as he has every year, that we wouldn’t be farming today were it not for our neighbors who helped get him started at such a young age.

Farming is tough. It’s long hours and hard days. It waits for no one, and doesn’t care about your schedule, your hardships, or even your health. But we are tougher. Our hands may be calloused, but our hearts aren’t.

Farmers build communities. We have a responsibility, to be there for one another when times are tough. My father, my brother, and I have taken that responsibility on many times. We pray each time it will be the last, but we’re ready if it’s not.

That responsibility is why I’m a farmer. It’s also why I take pride in my job as an engineer at Case IH. Because when I build a tractor, I’m not asking myself: “Is this is good enough?” I’m asking: “Will this tractor make my neighbors proud? Will it help alleviate some of the hardships they have no control over? Will it answer the call when the time comes?”

My name is Randy. I’m a farmer and I make the best damn tractors in the world.

Because I owe it to my neighbors.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Kim

Industrial Planning/Harvesting
Corn & Soybean Farmer

Read

The first lesson
dad taught me
on the farm:
 Be a helper.

  • KIM
    Industrial Planning/Harvesting
    Corn & Soybean Farmer

As a little girl, I spent every harvest riding along with my dad in his big red combine. Along the way, he taught me what I had to do to be a farmer.

The most important lesson was farmers are helpers. We help our families, our neighbors, and our communities. That when a farmer sees someone who needs a hand, we roll up our sleeves and get to work.

It’s no wonder my favorite memories growing up where when I got to drive the grain cart or run the tractor. Because it meant I was helping and if I was helping, I was farming.

I passed that lesson on to my daughters. They’ve grown up helping my husband and I in every aspect of our farm. And I’m proud to say my oldest just told me she’s getting an ag degree, so when she graduates, she can come back and help the farm grow.

That’s what’s special about farmers. We carry the lessons we’ve learned with us everywhere we go and look for ways to use them no matter what we’re doing.

I know I do with my job at Case IH.

I’m helping a farmer like my dad harvest his crop.

I’m helping a farmer like my daughter improve her operation.

What else would a farmer do?

My name is Kim. I’m a farmer.

And I work for Case IH.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Hank

Pricing & Configuration Specialist
Dairy & Hay Farmer

Read

I didn’t know
what I was doing,
 But I knew I wanted
to do it the rest
of my life.

  • HANK
    Pricing & Configuration Specialist
    Dairy & Hay Farmer

Around 11 years old, I was riding alongside with dad on his 1086 as we chopped hay. Toward the end of the day, Dad turns to me and tells me to finish the field. I hopped behind the wheel, strained to put the tractor in gear, and off I went. By the time I made the turn at the end of the row, I knew what I was going to do the rest of my life.

I bring that same passion to everything I do at Case IH. I know what farmers are going through, I’m going through it too and I can use that to make things better. To ensure that the young kids out there farming with their moms and dads, can keep living that life. Just like I did.

My name is Hank.

I’m a farmer.

And I work for Case IH.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Ryan

Western Region Sales Director
Cattle Farmer

Read

By the time I step
on someone’s farm,
 I’ve walked a mile
in their shoes.

  • RYAN
    Western Region Sales Director
    Cattle Farmer

To me, farm kids are unique, and incredibly fortunate because we get two inheritances.

The land and the lessons that come along with it. Of the two, I think the lessons are more valuable. Growing up on my family’s Kansas cattle farm, I learned the value of hard work chopping thistle in the hot summer sun.

And I’m still learning today with every spring I spend on the tractor planting and fall I spend in the combine harvesting.

I use those lessons with me every time I visit a farm with my job at Case IH and because I know how much our farmers put into their land and livestock, I make sure that we put just as much into every piece of equipment we build. Because the challenges they face, are the same challenges I face.

My name is Ryan. I’m a farmer.

And I work for Case IH.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Ray

Magnum Assembly Technician
Corn & Soybean Farmer

Read

There’s a lot of
sacrifice involved,
 but the beauty of working
ground, watching the
animals grow makes it
all worth it.

  • RAY
    Magnum Assembly Technician
    Dairy & Grain Farmer

From an early age, I knew I wanted to be involved in farming. I took jobs as a young boy working on my neighbor’s farm and continued working on farms as I grew.

For me the passion these farmers had for their land was infectious and today it influences everything I do, whether it’s on my family’s farm or working at the Case IH Magnum manufacturing plant.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Kelsey

Pricing & Programming Specialist
Corn & Soybean Farmer

Read

Farming is such a
unique way of life.
 There’s nothing
else like it.

  • KELSEY
    Pricing & Programming Specialist
    Corn & Soybean Farmer

Farming is such a unique way of life. It’s deeply rooted in legacy and tradition, and yet it’s constantly changing. There’s nothing else like it.

As a 6th generation farmer, I have spent my whole life in agriculture.

I grew up alongside my brothers helping mom and dad do everything on the farm — from working the fields to helping balance the books.

It taught me just how much a farmer has to do to be successful, a value I bring with me every day to my job at Case IH.

Like you, we put a part of us into everything we do. But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

Farmers Inspire Us.

Like you, we put a part of us into everything we do.
But we know our stories aren’t the only ones worth sharing. Share how farming shapes what you do.

© 2022 CNH Industrial America LLC. All rights reserved.
Case IH is a trademark registered in the United States and many other countries,
owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates. www.caseih.com - Privacy Policy - Terms and Conditions - Cookie Notice

Please rotate your device to portrait.